Tuesday, December 24, 2019

Determining Who Should Receive An Organ Transplant Can

Determining who should receive an organ transplant can be a tricky and difficult task. According to the UNOS, the company that maintains the organ transplant list, there are various factors that are under consideration when an organ is available. Things like blood type, tissue type, medical urgency, and proximity to the donor are all taken into consideration; factors like age, income, or racial/ethnic background are not even taken into consideration. Furthermore, the transplant list is more like a pool than a list. So, if one patient hits more criteria than another patient, then he or she will receive the organ, regardless of their status (â€Å"The Gift of a Lifetime†). While this system may seem slow or flawed, it allows patients the†¦show more content†¦One of the patients’, Patient A, limb failed due to a freak car accident where he was t-boned by a drunk driver. On the other hand, Patient B’s limb failed due to heroin addiction, an outcome he was fu lly aware of as an avid user. Now, who deserves the limb transplant? If we just consider the distributive norm of need in our definition of distributive justice, we will be stuck at an impasse. Because both Patients A and B are both in dire straits, we can say that they both a have strong claim to the scarce good in question. However, if we consider including the distributive norm of equity in the definition of distributive justice, this problem can be remedied. The norm is equity is as follows: a person’s claim to a scarce good should be dependent on how much of a role he or she plays in the outcome (Anderson). In other words, this would mean that those who work harder deserve a larger share of outcome than those who do not put in as much effort. In the case of organ transplants, we can apply this norm as the following: a patient’s claim to an organ is dependent on how little of a role they play in their need for a transplant. This essentially means that those who pla y a less active role in harm caused to their organs have a better claim than those who are actively damaging their organs. Now, applying this norm to our definition of distributive justice, we will be able to determine that Patient A is more deserving of the limb transplantShow MoreRelatedThe Contribution Of An Organ Transplant1184 Words   |  5 Pages An organ transplant â€Å"is a surgical operation where a failing or damaged organ in the human body is removed and replaced with a new one† (Center for Bioethics). The first organ transplant was provided in 1954, where a kidney was taken from one identical brother to another, lasting for eight years. Eventually more successful organ transplants began to occur such as in 1962 the first cadaveric transplant was a success prolonging life for almost two years. In 1966 a successful liver transplant hadRead MoreEssay On Organ Donation814 Words   |  4 Pagesprocess of organ donation and transplantation prolongs life. Problems w ith the supply and demand of viable organs lead to controversial topics and debates regarding solutions to suppress the gap between donors and recipients. One prevalent debate concerning these problems follows the question of whether to allow non-donors to receive organ transplants if needed even though they aren’t registered to donate their own organs. Although denying non-registered organ donors the possibility to receive transplantsRead MoreHsc 525 Week 2 Essay example1101 Words   |  5 PagesEthical Health Care Issues: Organ Transplant Allocation University of Phoenix HCS 545 Health Care Law and Ethics Louise Underhahl July 23, 2012 Ethical Health Care Issues: Organ Transplant Allocation One of the areas that is currently affecting the United States is the ethical issue of organ transplant allocation. Since the first single lung transplant in 1983 and then the first double lung transplant in 1986 there have been thousands of people who have lived because of the surgery. OneRead MoreOrgan Donation Case Study Essay967 Words   |  4 PagesOrgan Allocation Case Study: Correctional Healthcare Healthcare workers and the ethics board make tough decisions that impact the patient’s future, especially related to organ allocation. Organ transplantation is extremely important in order to save lives, prolong survival, and increase the quality of life (Beyar, 2017). Each year the number of people on the waiting list continues to rise at an alarming rate. According to the U.S. Department of Health and Human Services, organ donation statisticsRead MoreOrgan Allocation Case Study : Correctional Healthcare1147 Words   |  5 PagesOrgan Allocation Case Study: Correctional Healthcare Healthcare workers and the ethics board make tough decisions that impact the patient’s future, specifically related to organ allocation. Organ transplantation is extremely important in order to save lives, prolong survival, and increase the quality of life (Beyar, 2017). Each year the number of people on the waiting list continues to rise at an alarming rate. According to the U.S. Department of Health and Human Services, organ donation statisticsRead MoreOrgan Donation : An Important Decision For Yourself975 Words   |  4 PagesListen: The American Transplant Foundation reports that today there are more than 121,000 patients waiting for a lifesaving organ or tissue; many of whom may never find a suitable donor match. c. Thesis Statement: Becoming an organ donor is not only an important decision for yourself, but it is also an important decision for the life that you have the power to save. d. Credibility Statement: Being that my grandfather is currently on an organ donation list and because I am an organ donor myself, I believeRead MoreEssay about Organ Transplantation and Ethical Considerations2773 Words   |  12 PagesOrgan Transplantation and Ethical Considerations In February 2003, 17-year-old Jesica Santillan received a heart-lung transplant at Duke University Hospital that went badly awry because, by mistake, doctors used donor organs from a patient with a different blood type. The botched operation and subsequent unsuccessful retransplant opened a discussion in the media, in internet chat rooms, and in ethicists circles regarding how we, in the United States, allocate the scarce commodity of organsRead MoreThe Heart Of Heart Failure1167 Words   |  5 Pagestwo major surgical approaches involve heart transplants or receiving a ventricular assist device (Mancini Colombo, 2015). There are much discussion in regardless to receiving a heart transplant versus a ventricular assist device, destination therapy, as well as future advances in ventricular assist devices. Heart Transplant versus LVAD There are many considerations when it comes to determining whether an individual should receive a heart transplant or a ventricular assist device. For instanceRead MoreAllocation Of Scarce Resources : Donor Organs2243 Words   |  9 Pages Allocation of Scarce Resources: Donor Organs Deborah Russell Drexel University Abstract The allocation of scarce resources is an ongoing issue in healthcare today. The scarcity of many specific interventions include beds in the intensive care unit, donor organs, and vaccines during a pandemic influenza are widely acknowledged as an extensive issue in healthcare ethics. The allocation of scarce resources is the determination of how to equally and fairly use scarce medical resources availableRead MoreOrgan And Organ Of Organ Transplantation2652 Words   |  11 Pagescentury, organ transplantation provides a way of giving the gift of life to patients with terminal failure of vital organs. Organ transplantation requires the participation of both fellow human beings and of society by donating organs from deceased or living individuals. The ever increasing rate of organ failure and the inadequate supply of organs have created a significant gap between organ supply and organ demand. This gap has resulted in extremely lengthy waiting times to receive an organ as well

Sunday, December 15, 2019

Flakes designs Free Essays

1 . Tom Blake was a creative and successful surf pioneer/designer, a creative legend in the history of the sport, who almost single-handedly transformed surfing from a primitive Polynesian curiosity into a 20th century lifestyle. In the process, he was responsible for preserving much of surfing’s oral history as well as resurrecting the streamlined surfboards of ancient times. We will write a custom essay sample on Flakes designs or any similar topic only for you Order Now Tom created the first â€Å"hollow† surfboard. At 15 feet long, 19 inches wide and 4 inches thick, it weighed less than 100 pounds an ultra light board for its time. Blake patented his â€Å"Hawaiian Hollow Surfboard† in 1930, and soon almost all racing battledores were hollow. Not only did the hollow boards work well in the surf by staying a float and creating it easier to maneuver but they were the consummate lifesaving tools. Adopted on the mainland by the American Red Cross Life Saving Division, the Hawaiian Hollow Surfboard totally revolutionized water rescue techniques in the United States and around the world. This wasn’t enough for Tom Blake as he then went on to invent ‘surf photography now known and recognized as a common thing among many he bought a 4†³xx† camera from Duke Kinkajou, created a waterproof housing for it and photographed Whisky’s surfers from his paddlers. Published in National Geographic in 1935. Flake’s photos not only impressed and introduced a wider audience to the Joys of surfing but also inspired two young California surfers to take up cameras: John â€Å"Doc† Ball and Don James and both became legendary surf photographers. After this he then went on to give his surfing paddlers more directional stability, Blake created (and patented) a small, keel-like fin, although the importance of this invention wasn’t really appreciated until the late ‘ass when Bob Simmons, Joe Quick and others began to use them. Blake also invented the sailing surfboard, a concept that presaged the windsurfer. Besides being a freethinking innovator and champion waterman, Blake was a visionary surfer, himself a prototype for an emerging lifestyle. Flake’s passion and enthusiasm as a surfer and designer shaped the fundamental steps of our surfing life as it is today, Blake was a highly successful designer in the world of the ocean and surf crafts. Without him surfing or other waterspouts such a kite surfing or paddle boarding wouldn’t be the same today. In my opinion Flake’s passion and love for the water has driver him to become the most successful and creative surf designer to this day and has changed the life of many ocean enthusiasts . Whilst tom was building surfboards and ocean designs in the sass’s the technology he used was not all as snazzy as some you can get your hands on to date. In saying that too handcraft and design a surfboard the basic tools and techniques work best. As with my work, Tom Blake uses wood and materials to create his innovative idea’s to do with and push him to strive in what he loves most and has passion for, Surfing and the ocean. To experiment and test ideas and designs to maximize the surfboards ability. Tom struggled at first with the production of his designs as the technology he could access was not advanced to create these rodents fast and precise. A few of the basic tools tom used to craft his hollow surfboard A. K. A the â€Å"cigar box† was: The hand plane: The bow saw: In my school project, the wooden hand board. I am using all of the same tools as tom but some slightly advanced and less time consuming such as the saber saw or Jigsaw where the bow saw was used and an electric sander where some of the sanding was done by hand. Although to shape the board I am still using a hand plane, exactly the same as Blake had used in the production of his designs including the first â€Å"fin† the hollow surfboard AKA the â€Å"cigar box†. Blake had an extraordinary skill when it came to shaping anything and a saw of any type fit in his hand perfectly. Tom had an unusual sense of creating ideas from his mind and carving it out of wood perfectly. This is what helped him thrive to create such innovative designs with low technology. Tom is an inspiration of many shapers, surfers and surf photographers to this day and will always be remembered as â€Å"the man who shaped the surfing world†. Flakes designs and models he made then went on to be factory produced as he sold the rights of the design off. The machine and technology then used to create these roads, waterproof housings for camera’s etc. Was then at a much higher standard and used mostly computer based and high tech machines. 3. There are a huge variety of career opportunities for Blake as he offers such a high range of skill and creativity in the design world, tom has a ability to apply attention to detail also a very special skill of being able to create and design what he imagines. With toms variety of skills there are many careers and paths tom could have traveled into, things such as: Surfboard shaper -for tom this would be an underestimate of himself and his skill, UT he could easily pursue a life in shaping surfboards or surf crafts. For tom this was only a hobby side of his life to maximize the crafts for his passion of the ocean, and produce a new and improved surf craft so that everyone could enjoy the thrills of surfing and not have to carry a 200-pound board. Architecture- if tom would have liked to veer his life into a completely different outlook and way of living he would have been very successful in the architecture design as he has the ability to imagine and picture designs in his head and make them real, in architecture this is important. Tom’s creativity would have successfully ordered him through things such as house design and building design. Not that tom would enjoy this, as it has nothing to do with his love of the ocean. Photography- although photography is not looked at as a very high classed career option as there are so many photographers in toms time (sass’s) the idea of surf photography was pretty unknown and foreign, Toms ability to stand out from the crowd and think outside of the box would and DID help him to create a footprint in the surf photography world. The Idea of creating a waterproof housing for a camera so that he could take his Fussily camera given to him by his dad is Just the kind of innovative and different thinking photography needs! Builder- Tom being able to picture where things could go and where things could be improved and how they could be improved would drive him through and kind of building, have it be construction, furniture, houses, functional or aesthetic, tom would be successful again with his ability to see where things go and need improvements. Toms picturing mind is a key step to any construction and design/production Job. Tom was a very quite child as he had lost his mother to tuberculosis at a young age and his father had given him to distant relatives as he was coping bad with the other’s death. Tom’s quite persona lead to him writing down and recording most things he did. This was is important as Recording your work is an important key to the design world and without it its hard thrive in your area. Although Tom was quite he definitely spoke through his actions and designs! The nature of toms work was in many aspects impressive and enjoyable for tom as the satisfaction of being a part of the surfing world and remembered by everyone was what pushed tom. The passion of the surfing and the love of ocean were really shown through his work and designs. How to cite Flakes designs, Papers

Saturday, December 7, 2019

Use of Social Media in B2B Branding

Question: Discuss about theUse of Social Media in B2B Branding. Answer: Introduction Internet applications have been widely used by business to business marketers for quite some time now. However, research and innovation have caused the web to change due to increased use of social media(Neti, 2011, p. 4). The web is defined as a group of interactive and an open source online applications enlarging the experiences, market power and knowledge of users as participants in social and business processes (Michael, 2010, p. 53). There are key terms that are associated with online marketing and branding. The keywords are Facebook, Twitter, LinkedIn and blogging among others. Innovation has caused technology to evolve at a faster rate leading to increased competition among businesses(Vukasovi?, 2013, p. 99). This has done the businesses to focus on social media to help them in marketing their products and services and to establish a wide customer base. One of the major social media platforms that have been used is Facebook. Most of the young people use Facebook to communicate with their friends and families. Some firms that produce goods and services that target the young people have taken advantage of this platform to avail their products and services in the market. Such firms have been able to connect with their target customers. This task will focus on how business to business marketers have engaged the use of social media to conduct business by analysing two business articles (Brennan, 2012, p.3). Arguments of the Authors The first article whose title is The Use of Social Media in B2B Marketing and Branding, the author has focused on how technology has enabled the companies to use social media to market their products. There are various arguments that the author has addressed in this article. The first argument focuses on what part the social media has to play so as to develop an information-based approach to business to business branding. Various companies put different amount of information on their social media. Some companies rely on the traditional methods of sales while others have embraced the use of social media in connecting with their customers (Borges, 2009, p. 9). The firms that have engaged social media can have wide market share since they can reach to a large number of people. The other argument presented is how social media can assist in managing seller-buyer relationships. The author identifies that companies that used social media to connect with the customers encouraged staff to com municate with their customers without undue corporate interference. The author records that the larger US companies have been able to build substantial virtual communities on Facebook.' Besides the author discusses how social media can be used to enhance trustworthy relationships between sellers and buyers. He identifies that many of the people involved in the social media conversations are familiar with each other and hence a company can progressively establish their relationship which leads to trusting relationship with their customers. The last argument presented in the article is that the social media can be a useful component in the market penetration brand strategy in business-to- business markets of high-technology. This is achieved by building a leadership that is knowledgeable by application of social media. The second article is entitled branding in the age of social media. It explains that companies have lost billions of dollars when developing content on social media with the hope of attracting audiences towards their brands, but consumers have not responded positively. The author argues that culture has transformed how social media works. For brands to succeed, they have to find their way through culture as branding is a technique used to achieve cultural relevance. Branded content is not a new thing since in the past, companies made their brands famous by adopting approaches from popular entertainment for instance use of songs, short-form storytelling, and cinematic tricks to capture the attention of the audience. The rise of new technology has made the audience to easily access various entertainments such that its now harder or the brands to buy fame due to competition with this other forms of entertainment. The Difference in the Arguments of the Authors In the two articles, the authors have different arguments concerning the use of social media in the business to business marketing. The author of the first article argues that branding by the use of the social media has attracted audiences in various online platforms that companies use to market their product. The author of the second articles identifies that social media has led to rising of crowd culture which refers digital crowds becoming more powerful cultural innovators. In the early days, mass media and companies acted as the link to bring new ideas to the market since cultural innovation was obtained from different groups of the society. Social media has made everything change. Communities that were separated due to geographical reason can now reconnect through the social media, and this interaction can help companies get market ideas on areas that the customers are not satisfied (Mangold, 2009, p.361). In the first article, the author argues that research and innovation have led to development of technology which has resulted in increased use of social media for business- to-business branding. This is because the buyers and the sellers can connect to various platforms such as Facebook and YouTube. The author of the second articles argues that branded content is not something that is new because even in the past companies borrowed their brand content from songs, stories, and cinematic tricks to attract customers. There was limited cultural competition since there were only a few oligopolies. The author quotes that in the United States, three networks produced television programming for 30 weeks or so every year and then went into reruns. The author of the first article argues that trust relationship can be enhanced by keeping in touch will the customers and updating them with whatever information they may require so as to develop brand loyalty. The author of the second article argues that in the past, brands were used to sponsor television programs which had good content. Brands would then be used as an intermediary to entertainment which helped to obtain customer loyalty. The author of the first article argues that the use of social media is an important component of market penetration brand strategy in high-technology business to business markets. In the second article, the author argues that combining cultural branding with celebrity sponsorships can create content that can be helpful in attracting audiences who can turn out to be customers. Recommendations There are various recommendations given by the two authors. The author of the first article recommends that the used of social media for business-to business branding is critical to both medium sized and big firms. This is because in the social media platforms the firms can connect with its customers and look for a bigger market share. This makes a firm to remain competitive in a dynamic business environment. Establishing ways of developing solid buyer-seller relationships is another recommendation. This can be done by the staff keeping in touch with the customers online and responding to their complaints immediately so as to gain their trust (Kaplan, 2010, p.62). The author of the second article recommends that cultural branding can help to break the crowd culture. This can be done by various methods. One of the ways of cultural branding is locating the cultural opportunity. This can be done by businesses searching for brands which are innovative. This is because of customers tastes and preferences open doors for other alternatives products. Firms can take this advantage to come up with new innovative brands. Another recommendation is for firms to innovate using flash points which are cultural continually. This can be done by a firm participating in current issues that dominate the media. This helps a brand to sustain its cultural relevance. The other recommendation is competing for crowd cultures. Targeting crowd cultures is an effective way for companies to brand with the social media. Today, many brands run after trends to remain relevant. Many companies are doing similar things with the same trends. This makes the customers not to pay att ention. By letting certain ideologies flow out of crowd cultures, brands can stand out in the crowded media environment (Holt, 2016, p48). Conclusion From the above first articles, it is evident that social media is playing a big role in business to business marketing and branding. This has led to business growth since companies can connect with their customers who provide them with important information on areas that need improvement. This interaction enables a firm to build trust with the customers who help to create brand loyalty. Social media has enabled businesses to be global since people from different parts of the world can connect through Facebook, Twitter, and other social platforms. The second articles emphasize that cultural branding is important in helping to counter the crew culture making various brands competitive. References Borges, B. (2009). Marketing 2.0: Bridging the Gap between Seller and Buyer through Social Media Marketing. Wheat Mark, 45-63. Brennan, R. and Croft, R., 2012.The use of social media in B2B marketing and branding: An exploratory study. Journal of customer behaviour, 11(2), pp .1-20. Holt, D., 2016. Branding in the age of social media. Harvard business reviwew.pp.41-50 Kaplan, A.M. and Haenlein, M., 2010. Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons, 53(1), pp.59-68. Mangold, W.G. and Faulds, D.J., 2009. Social media: The new hybrid element of the promotion mix. Business Horizons, 52(4), pp.357-365. Michael A. Stelzner (2010), Social Media Marketing Industry Report, How Marketers are Using social media to grow their businesses, Social Media Examiner, April 2010 Michaelidou, N., Siamagka, N.T. and Christodoulides, G., 2011. Usage, barriers, and measurement of social media marketing: An exploratory investigation of small and medium B2B brands. Industrial marketing management, 40(7), pp.1153-1159. Neti, S., 2011. Social Media and Its Role In Marketing. International Journal of Enterprise Computing and Business Systems, 1(2), pp. 1-15. Shih, C. (2009). The Facebook Era. Tapping online social networks to build better products, reach new audiences and selling more stuff. Prentice Hall Publication, 85-128 Stelzner, M.A., 2012. 2012 social media marketing industry report: how marketers are using social media to grow their businesses. Social media examiner. Thompson, S.H.T. (2002). Attitudes toward online shopping and the internet. Behaviour and information technology, 21(4), 259-271. Vukasovi?, T., 2013. Brand Developing Relationships Through Social Media. Knowledge Management and Innovation, 19(23), pp. 97-105.